Preparing the future leaders in sustainable international collaborative business engagement
Celebrating the 4th SMM Annual International Coil partnership Day, 19th March 2024 This year, as part of the collaborative online international learning (COIL) project, SMM University students worked with students from Thailand, Italy, South Africa and the Netherlands. The project is designed to foster inter-cultural understanding and develop students professional global networks. The days purpose was…
Keep reading
SMM International Day 2024
Celebrating Student International Collaborative Work, Tuesday 19th March 2024 We are delighted to celebrate our 4th annual International Day, where SMM Coventry University students will celebrate the work they have done with students from Thailand, Italy, South Africa and the Netherlands. This work was part of the collaborative online international learning (COIL) project work, designed…
Keep reading
Inspiring inclusion
How our School of Marketing and Management celebrated the International Women’s Day.
Keep reading
Around the World in a Day: Celebrating the Third Annual SMM International Day
It was with immense pride that SMM celebrated the third annual international partnership day, on the 29th March 2023. This event is a culmination event, which celebrates the international project work which SMM engages with. The day has a particular strong focus on celebrating the collaborative work of students engage with, together with offering a range…
Keep reading
It’s officially Christmas as the John Lewis ad is out! What makes these UK cultural icons work or fail?
Christmas is a busy time for Lara Chaplin, the Course Director for the post graduate marketing courses. Lara has become one of the ‘go-to’ experts various media organisations use from around the country (e.g. radio stations in Kent, West Midlands, Bristol and Somerset, to name just a few), who ask her to share her insights…
Keep reading
SMM Employability Advantage Week 20th – 24th February 2023
This week offers students the chance to listen to a number of talks or attend practical activity training sessions which can help with future employability and career development. We’re proud to be offering students the opportunity to participate in the incredibly successful live assessment centre, which students have found invaluable preparation for gaining a graduate…
Keep reading
Explore the SMM Archive of Practitioner Talks (2022)
In SMM we are opening up our recorded talks that have been delivered by past speakers who have delivered talks as part of our Practitioner Insight Conference (Marketing and HRM focused) or Guest Lecture Week (Sport and Events related). To listen to speakers for the first time, or revisit old talks, all you need to…
Keep reading
Building our Marketing Student Community: Pizza, Quizzes & Impromptu Singing
What do you get if you bring together over 100 marketers and add pizza, a quiz and the promise of prizes? You get a packed-out atrium in Jaguar Building, full of energy and chatter, and even an impromptu singing session. Being part of an academic community is an important part of the UK university experience.…
Keep reading
Talk Directly with an Academic Member of Staff about our Courses in Marketing, HR, Sport or Events Management
In the School of Marketing and Management (SMM) there will be a number of live online webinar events, where you can listen and talk directly with a relevant subject academic member of staff who teaches or looks after the course you are interested in These sessions will last for approximately an hour and offer applicants…
Keep reading
Dealing with Global Uncertainty: Reflections on SMM 2022 Practitioners Insight Conference
It was with great pleasure that the new head of the School of Marketing and Management, Nick Wylie, launched the annual Practitioners Insight Conference for all marketing and HR students. Now in its third year of running, he opened up the conference on the Monday morning, saying: ‘This conference is now established as one of…
Keep reading
Unleashing Student Creativity in Crowd Funding and Entrepreneurial Ventures in Marketing, Sport and Events
Students studying our Marketing, Event or Sport Business Management courses have been able to develop their entrepreneurial ideas using an innovative platform called Sandpit. This platform or teaching tool was first used in SMM 2018 and allows students to go through the steps of developing an entrepreneurial project venture, whether this is for profit or…
Keep reading
Field Trips Return after Covid Travel Restrictions Removed: SMM Students Visit New York
After a gap over two years, it was with a huge amount of pleasure for students and staff alike, that our international field trips could return. Pre-Covid, these field trips and the opportunities for international engagement were always seen as one of the key strengths of the SMM courses. Whilst during Covid and the global…
Keep reading
How to Get into Marketing: A Practical Guide
In this practical ‘How To’ guide session, lecturer and industry marketer Fiona Lomas tackled the all important question of How To Get Into Marketing. She considered the types of roles, marketing jobs in big companies versus small companies, and shared her 10 top tips for landing a marketing role. There was even advice on getting…
Keep reading
The Sustainable Marketer: The New Focus in Brand Management
Sustainability is certainly a hot topic in marketing today. With COP26 last year, high profile figures calling for action on the climate emergency, and organisations using the UN’s Sustainable Development Goals (SDGs) as a guiding light for their own sustainable development, it’s a topic that is now firmly on the table for marketers. But what…
Keep reading
SMM Student Conference: Prepare for the Future 29th-31st March 2022
The School of Marketing and Management (SMM) will be running its annual student conference between Tuesday 29th March – Thursday 30th March. This event focuses on the students and how they can prepare for future careers, work experience or academic studies. This year, we have a range of talks and activities designed for both under-graduate…
Keep reading
Marketing Live Webinar Course Talks
Find out about the subject, the courses and the student experience from the academic staff who teach you. This landing page shows the range of live webinar events and talks relating to the subject area of marketing at both degree and masters level. These sessions will last for approximately an hour and offer the following…
Keep reading
From Course Work to Campaign Management: Corey Waters Reflects on his Experience of Putting Theory into Practice
It was with great pleasure that we welcomed back Corey Waters, who spoke at the SMM October 2021 Industry Insights conference. Corey graduated in 2020, after completing his degree in BA in Advertising and Marketing. His talk gave many illuminating insights based on some critical reflections on going from the studying of advertising and marketing at Coventry University, to having to apply it…
Keep reading
Marketing and HR Industry Practitioners Share their Insights with UG and PG Students
SMM Marketing and HRM students, at both UG and PG level had the chance to listen to 30 talks from industry. The speakers represented a wide variety of businesses, ranging from large international corporations, to smaller entrepreneurs giving advice on how to set up their own marketing agency (See infographic below for more details). The talks were part of the annual Industry Insights conference, running from 18th – 21st October 2021. This conference has now…
Keep reading
SMM Research Forum: Consumer Appropriation of Cultures in Marketing
As part of SMM research forum series, it was with great pleasure that we welcomed Dr Bidit Dey on the 22nd October. Dr Bidit Dey is a Reader in Marketing and the Head of Executive Education, Alumni Relations and Stakeholder Engagement and he gave an insightful talk about his recent research on marketing and acculturation. His talk was called: “Challenging the orthodoxy in acculturation studies: analysing the role of…
Keep reading
Learning by Doing Good: Masters Marketing Students Raise Money for Charity
Coventry University Marketing Masters Students took part in a live marketing activity on Monday 25 October, which involved developing a fundraising campaign for a UK based charity. This has now become an annual event for PG marketing students, with the UK Boston Terrier Rescue being the charity focused on this year. The task involved students dividing themselves into small groups to form ‘Marketing Agencies’ in order to develop a marketing campaign for the…
Keep reading
1st Year marketing welcome & team-building event
This week the School of Marketing and Management (SMM) hosted a welcome and team-building event for all 1st year students across our marketing courses. For this evening event students were joined in SquareOne in The Hub by course directors, module leaders and tutors. The session was kicked off with a welcome from Edward Turner, Curriculum…
Keep reading
Inaugural Practitioner Insights Conference for Marketing and HR students (March 2021)
In March 2021, the SMM subject areas of Marketing and Human Resource Management launched an inaugural practitioner day conference where practitioners (many former students) shared their experiences and insights from a variety of sectors. The event had speakers from organizations such as Amazon and Nissan cars, to former students who have set up their own…
Keep reading
Coventry University School of Marketing and Management Blog 