Preparing the future leaders in sustainable international collaborative business engagement
Celebrating the 4th SMM Annual International Coil partnership Day, 19th March 2024 This year, as part of the collaborative online international learning (COIL) project, SMM University students worked with students from Thailand, Italy, South Africa and the Netherlands. The project is designed to foster inter-cultural understanding and develop students professional global networks. The days purpose was…
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SMM International Day 2024
Celebrating Student International Collaborative Work, Tuesday 19th March 2024 We are delighted to celebrate our 4th annual International Day, where SMM Coventry University students will celebrate the work they have done with students from Thailand, Italy, South Africa and the Netherlands. This work was part of the collaborative online international learning (COIL) project work, designed…
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Inspiring inclusion
How our School of Marketing and Management celebrated the International Women’s Day.
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‘I Don’t Want to Hear My Voice!’ MSc Event & Experience Management Students Tour Coventry University’s Music Studio
The MSc Event and Experience Management students were treated to an intimate tour of the University’s Music Studio, located in the Ellen Terry Building. The purpose was to give the students an insight into how a studio works and the equipment used. Students were also encouraged to use the equipment. Whilst a little anxious at first,…
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Event and Experience Management from an Activist Perspective
Post-graduate event management students were given a fresh perspective in event management with three guest speakers: The aim of the session was to give students a real-world perspective of topics discussed in class, in particular stakeholder theory (conflicts and management); power and influence; motivation and barriers to implementing sustainable policies and practices. With this session, it…
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What Do You Do When it All Goes Wrong? Master’s Event Management Students Participate in a Festival Simulator
Students studying on the MSc in Events and Experience Management were confronting with music stages catching fire, collapsed festival goers, missing children, environmental protesters disrupting the event and even a report of a terrorist attack occurring during the festival. Luckily, these events which students had to react to and make real time decisions on, took…
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SMM Employability Advantage Week 20th – 24th February 2023
This week offers students the chance to listen to a number of talks or attend practical activity training sessions which can help with future employability and career development. We’re proud to be offering students the opportunity to participate in the incredibly successful live assessment centre, which students have found invaluable preparation for gaining a graduate…
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Talk Directly with an Academic Member of Staff about our Courses in Marketing, HR, Sport or Events Management
In the School of Marketing and Management (SMM) there will be a number of live online webinar events, where you can listen and talk directly with a relevant subject academic member of staff who teaches or looks after the course you are interested in These sessions will last for approximately an hour and offer applicants…
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Unleashing Student Creativity in Crowd Funding and Entrepreneurial Ventures in Marketing, Sport and Events
Students studying our Marketing, Event or Sport Business Management courses have been able to develop their entrepreneurial ideas using an innovative platform called Sandpit. This platform or teaching tool was first used in SMM 2018 and allows students to go through the steps of developing an entrepreneurial project venture, whether this is for profit or…
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Field Trips Return after Covid Travel Restrictions Removed: SMM Students Visit New York
After a gap over two years, it was with a huge amount of pleasure for students and staff alike, that our international field trips could return. Pre-Covid, these field trips and the opportunities for international engagement were always seen as one of the key strengths of the SMM courses. Whilst during Covid and the global…
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Work Experience at Premiership Football Club, Aston Villa, for Sport Management Students
Sport Management students doing either the BA Sport Management or the MSc Sport Management are always encouraged to make the most of the many volunteering opportunities that the courses offer. Not only does this allow students to gain invaluable work experience, but it also offers the opportunity to put theory into practice, by observing operational…
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Event Management Students Gain Experience at Uk’s Number 1 Event and Exhibition Venue
As part of its commitment to championing careers in live events, the NEC Group has relaunched its Events Week Live work placement programme after a two-year hiatus. This event coincides with National Careers Week (7th – 13th March), with the programme offering 12 degree-level students the unique opportunity to undertake a week’s work experience across…
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The Importance and Opportunities for Live Events in Visitor Attractions: A Talk From Warwick Castle Event Staff to Coventry Event Management Students
Warwick Castle is one of the UK’s top visitor attractions and located just a few miles away from Coventry. It draws in thousands of visitors each year, where it offers an eclectic mix of attractions, ranging high towers and ruins, living history displays and a ‘dungeon experience.’ Over the years, Warwick has been an important organization…
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SMM Student Conference: Prepare for the Future 29th-31st March 2022
The School of Marketing and Management (SMM) will be running its annual student conference between Tuesday 29th March – Thursday 30th March. This event focuses on the students and how they can prepare for future careers, work experience or academic studies. This year, we have a range of talks and activities designed for both under-graduate…
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Event Management & Sport Management Live Webinar Course Talks
Find out about the subject, the courses and the student experience from the academic staff who teach you. This landing page shows the range of live webinar events and talks relating to the subject area of events and sport management at both degree and masters level. These sessions will last for approximately an hour and…
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Event Management, a Cemetery and a Transformative Technology that Helped Shape the Modern Economy
The events industry can be very rewarding and occasionally surprising. As event professionals we often need to go to strange places and stand in empty fields in order to better understand the sites we wish to use for our productions. We also have to attend meetings in odd places, at unusual times when planning these events: and perhaps none was more unusual than the meeting which took…
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Student interview: Eliza Baran, BA Events Management, graduated 2021 (Poland)
Why did you choose to study at Coventry and your course? I chose to study at Coventry University because it seemed like a place where I can develop myself since it offered the course that I am interested in, which not all of universities have, as well as wide choice of add+vantage modules that allowed me to…
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The trip must go on: Sport virtual field trip to Switzerland
Field trips to international destinations have always been seen as an important part of the student experience, reflecting the international outlook that the University adopts. In the past the post graduate Sport Management students have had the opportunity to visit Switzerland, meeting up with partner institutions and receiving talks from the IOC and FIFA. This…
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Beth’s Story: Work experience opportunities in sport management
Our strong industry relationships are a great advantage to students at Coventry. With an interest in working for a Rugby or Cricket Club in the future, Sport Student Beth joined the Wasps Student Ambassador Scheme whilst undertaking her degree. As things begin to open up again, we are looking forward to welcoming organisations such as…
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Sport in a pandemic: A new book publication
Dr Rocco Porreca, a lecturer in sport management at Coventry University, contributed to the new next book on how the Covid pandemic has impacted on sport around the world. Rocco’s focus was on the impact of Covid on the Sports League: The XFL and the Progression of Sport Betting. For more details on the book…
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Sport and event management guest lecture week: going from strength to strength
In November 2020, the sport and event team ran its regular guest lecture week, now in its thirteenth year. This year the event had over 40 speakers, 22 of which were former students (alumni). This event, which is designed for both under-graduate and post-graduate students studying either event management or sport management courses. A fantastic…
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Managing sport and event operations in a complex world: A new book publication
Mark Piekarz, a SMM Associate Head of School, has published a new book on sport operations management. It adopts an applied approach to the day-to-day operational challenges that a sport manager or development officer face. The book explains and illustrates how good quality sport services can be researched, designed and delivered safety, efficiently and effectively.…
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Coventry University in new strategic esports management partnership
We are excited to announce a strategic partnership with the Asian Electronic Sports Federation to enhance the institution’s expertise in a growing area of sports management. The partnership will further research collaboration and provide our students enrolled on our Sport Management and other relevant courses with opportunities in a dynamic new industry. The AESF is the…
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Coventry University School of Marketing and Management Blog 